What Is the Crumbl Cookie Birthday Reward?

Crumbl Cookies, the growing cookie chain in the United States, offers a delicious perk for your special day: a free cookie or dessert through their Crumbl Rewards program. When you join their loyalty program and add your birthday details, you can claim a voucher for a free single cookie or another treat, like a cake or pie, valued at around $5.

This reward lets you pick from Crumbl’s weekly rotating menu of gourmet cookies, featuring creative flavors like Birthday Cake with Oreo or Strawberry Ice Cream Bar. With over 800 locations nationwide, Crumbl makes it easy to grab your treat at a store near you.

This birthday reward adds a sprinkle of joy to your celebration. Instead of spending money, you get to enjoy a decadent dessert for free, making your day even sweeter.

How to Join the Birthday Club

Getting your free birthday cookie is simple, but you need to follow a few steps to qualify:

  1. Sign Up for Crumbl Rewards: Download the Crumbl App from the App Store or Google Play, or visit crumblcookies.com. Create a free account by entering your phone number or email. You can also sign up in-store at any Crumbl location.
  2. Join the Birthday Club: In the app, go to the “Loyalty” section, click “Earn Free Crumbs,” and select “Join Birthday Club.” Enter your birth date. On the website, log into your account, navigate to “Earn Free Crumbs,” and add your birthday.
  3. Register Early: You must sign up at least 48 hours before your birthday to receive the reward. Signing up on or after your birthday won’t qualify you for that year’s freebie.
  4. Reach Silver Tier or Higher: As of 2025, Crumbl requires members to earn at least 500 Crumbs (equivalent to spending $50) in the previous year to qualify for the birthday reward. This means you need to be at least a Silver Tier member in their rewards program.

Make sure your email is correct and you’ve opted in to receive Crumbl emails, as the voucher is often sent via email or appears in the app’s “Vouchers” section under “My Account.”

Crumbl Cookie Birthday Reward

Redeeming Your Birthday Reward

Once your birthday rolls around, here’s how to claim your treat:

  • Check Your Voucher: On your birthday, look for a $5 voucher in your email or the Crumbl App under “Vouchers” in the “My Account” section. The voucher is valid for 40 days, so you don’t have to redeem it on your exact birthday.
  • Visit a Store: Head to any Crumbl location, show the QR code from your voucher in the app, or mention your birthday reward. Some stores may ask for ID to verify your birthday, though this isn’t always required.
  • Choose Your Treat: Pick any single cookie or non-cookie dessert, like a slice of tres leches cake or a pie, as long as it’s within the $5 voucher limit. Popular birthday flavors include Birthday Cake or Chocolate Brownie.
  • Order Online: You can also redeem your voucher through the app for pickup, curbside, or delivery. Just apply the voucher at checkout.

If you don’t see your voucher, check your app’s “Wallet” section or contact Crumbl’s customer support. They often resolve issues quickly, sometimes sending a replacement voucher that may have no expiration date.

Why the Birthday Reward Is Awesome

The Crumbl birthday reward stands out for a few reasons. First, it’s free no purchase is required to redeem it, unlike some other birthday freebies. Second, Crumbl’s cookies are gourmet, with unique flavors that change weekly, so you’re guaranteed something fresh and exciting. For example, you might enjoy a warm Butter Cake cookie or a gooey Milk Chocolate Chip.

Third, the 40-day redemption window gives you flexibility to visit when it suits you. Plus, Crumbl’s rewards program lets you earn Crumbs (1 Crumb per $1 spent) for every purchase, which can turn into $10 of Crumbl Cash after 100 Crumbs, adding more value beyond your birthday.

This reward has become a social media hit, with TikTok users sharing their birthday hauls and raving about flavors like Brookie, a brownie-cookie combo. It’s a fun way to treat yourself without breaking the bank.

Challenges and Tips

Some customers face hiccups with the birthday reward. Here are common issues and how to avoid them:

  • Missing Vouchers: Some users report not receiving their email or app voucher. Double-check that you’ve opted into emails and your birthday is entered correctly. If it’s missing, contact Crumbl support via their website or app. They often send a replacement voucher.
  • Tier Requirements: The 2025 change requiring Silver Tier status (500 Crumbs or $50 spent) has disappointed some fans who don’t visit Crumbl often. To qualify for next year’s reward, start earning Crumbs now by purchasing cookies in-store, online, or via delivery (note: DoorDash orders don’t count toward Crumbs).
  • Late Sign-Ups: Signing up less than 48 hours before your birthday means you’ll miss out. Plan ahead and register early.
  • App Glitches: The Crumbl App can be tricky for some users, especially for online orders. If you have trouble, try updating the app or ordering in-store.

Pro tip: Follow Crumbl on social media to stay updated on weekly flavors and Double Crumb Days, which help you earn rewards faster.

Why Crumbl’s Reward Program Rocks

Beyond the birthday cookie, Crumbl’s loyalty program offers perks like early access to pre-orders (Sundays, 12-6 PM MST, with 5% off) and the ability to vote on specialty flavors as a Silver Tier member. You can also send gift boxes with free bows and stickers, perfect for sharing the love. The app makes it easy to track Crumbs, order for pickup or delivery, and stay in the loop on new flavors. With over 2.8 billion TikTok views on Crumbl’s hashtag, it’s clear fans love the hype around their creative desserts.

The Future of Crumbl’s Birthday Reward

Crumbl’s birthday reward program keeps evolving. The 2025 shift to requiring Silver Tier status shows they’re focusing on loyal customers, which has sparked some frustration online. Still, with Crumbl’s rapid growth over 800 stores and counting they’re likely to keep offering this sweet deal to keep fans coming back. As they roll out new flavors and expand delivery options, the birthday reward remains a tasty way to celebrate.

You can make your birthday even sweeter by pairing your Crumbl cookie with other freebies, like a Starbucks drink or a Sephora skincare set. Sign up early, spend a little throughout the year, and enjoy your free treat when your big day arrives.